Alright, so we’ve raved and ranted about citizen journalism, but I know you’re are just DYING to discuss further elements of political economy in relation to new media. So…
The wonderful Sue left a comment saying “…one interesting change is that of crowd funding – artists, designers, inventors etc can circumvent regular grant schemes to get their ideas/work out into the world.”
“Who needs the bank?!” After Gru loses funding from the bank, Gru decides to call it quits due to lack of money but the girls and the minions pull enough money together to build their rocket.
Sites such as Kickstarter and Pozible have made it pretty easy for people to fund their own projects. No longer do we have to jump through the hurdles of grant applications, obtain hefty bank loans or compromise our ethics for corporate sponsorship. Successful projects also often use social media to spread the word of their idea. But what about something a tad grittier…?
Could crowd-funding be used as a tool to smash power structures like the patriarchy???
Check out this new campaign launched by Sarah Silverman – apart from prosthetic penises, it’s SFW : )
Basically the Equal Payback Project is trying to raise nearly 30 trillion dollars to close the gender wage gap in America (the average working woman still makes only 78 cents to a man’s dollar). If the target is reached, every woman in America will receive $435,049 – the amount lost on average to the wage gap.
Now the project pages says that “We’re not asking women to literally pay themselves back. That would be silly. Instead, the money raised goes to the National Women’s Law Center, a non-profit group fighting for equal pay through legislation, education and advocacy.”
So far, the project has raised $93, 246.
Really, the Equal Payback Project is a just a fundraising drive but somehow the crowd-funding label gives it an edge.
So does online crowd-funding help us pulverize power elites because we no longer need their help? Can we use it to create a chain reaction of change?